ES LG.com Contents Monitoring Dashboard

Comparison Date Current Date

CONTENTS 1. UFN ▼

Criteria	Score	Improvement Guide
* RAC 1) Include Capacity 2) Include Unit 3) Include Category 4) Include USP Feature * AP 1) Include Category 2) Include USP Feature	15	Include the mandatory Ruleset in UFN (Capacity, Unit, Category, USP Feature) Where to view in Raw Data file: - (Column AG)1. UFN: score of criteria - (Column J)UFN: crawled data of UFN - (Column K)UFN (Eng): English UFN - (Column L)UFN P/F: Pass or Fail reason * How to fix Fail cases 1) Capacity Missing: Add a capacity in front of Unit 2) Unit Missing: Include unit defined in Unit_DICT 3) Category Missing: Include at least one keyword from B2C_Category 4) USP Missing: Include at least one keyword from USP_NAME_DICT

CONTENTS 2. Spec ▼

Item Details	Score	Improvement Guide
1) Include Dimension or 2) Include Image	10	Include Dimension or Image in either Summary or Key Specs area Where to view in Raw Data file: - (Column AH)2. Spec: score of criteria - (Column M)Spec Title: crawled data of spec title (dimension name) - (Column N)Spec (Eng): Spec Title in English - (Column O)Spec Data: crawled data of spec value - (Column P)Image src: crawled image source - (Column Q)Dimension Y/N: Dimension availability - (Column R)Dimension/Image P/F: Pass or Fail reason * How to fix Fail cases 1) Add dimension using keyword from Spec_DICT 2) Add Image

CONTENTS 3. FAQ ▼

Criteria	Score	Improvement Guide
1) Upload FAQ	15	Upload FAQ content Where to view in Raw Data file: - (Column AI)3. FAQ: score of criteria - (Column S)FAQ: crawled data of FAQ - (Column T)FAQ Count: number of FAQs * How to fix Fail cases 1) Upload at least one FAQ

SEO TAG 4. Title Tag ▼

Criteria	Score	Improvement Guide
1) Include Sales Model Code 2) Include Country ISO	15	Include the mandatory Ruleset structures in Title Tag (Sales Model Code, Country ISO) Where to view in Raw Data file: - (Column AJ)4. Title Tag: score of criteria - (Column U)Title Tag: crawled data of Title Tag - (Column V)Title Tag (Eng): English Title Tag - (Column W)Title Tag P/F: Pass or Fail reason * How to fix Fail cases 1) Sales Model Code Missing: Add sales model code 2) Country ISO Missing: Add Country ISO

SEO TAG 5. Description Tag ▼

Criteria	Score	Improvement Guide
1) Include Capacity 2) Include Unit 3) Include Category 4) Include USP Feature 5) Include Sales Model Code	15	Include the mandatory Ruleset structures in Description Tag (Capacity, Unit, Category, USP Feature, Sales Model Code) Where to view in Raw Data file: - (Column AK)5. Description Tag: score of criteria - (Column X)Description Tag: crawled data of Description Tag - (Column Y)Description Tag (Eng): English Description Tag - (Column Z)Description P/F: Pass or Fail reason * How to fix Fail cases 1) Capacity Missing: Add a capacity in front of Unit 2) Unit Missing: Include unit defined in Unit_DICT 3) Category Missing: Include at least one keyword from B2C_Category 4) USP Missing: Include at least one keyword from USP_NAME_DICT 5) Sales Model Code Missing: Add sales model code

SEO TAG 6. H1 ▼

Criteria	Score	Improvement Guide
1) Use H1 tag only for PDP titles(UFN) * There should only be one H1 tag in a page and it should be used for PDP title (UFN)	15	Avoid using multiple H1 Tags and use only for PDP title (UFN) Where to view in Raw Data file: - (Column AL)6. H1: score of criteria - (Column AA)H1: H1 tag defined in the UFN - (Column AB)All H1: crawled data of all H1 Tags - (Column AC)H1 P/F: Pass or Fail reason * How to fix Fail cases 1) Multiple use of H1: Keep only one H1 tag on the page 2) Title without H1 :Set the PDP title (UFN) as the H1 tag

SEO TAG 7. Feature Card Alt text ▼

Criteria	Score	Improvement Guide
1) Alt Text of Feature Cards include product-related wording	15	Include at least one keyword from Keyword Set list in the Alt Text of Feature Cards Where to view in Raw Data file: - (Column AM)7. Feature Card Alt text: score of criteria - (Column AD)Feature Card Alt text P/F: Pass or Fail result Alt Text details can be reviewed in B2C Dashboard > Feature Card. Click "Download Raw Data" to download the file. * How to fix Fail cases 1) Include at least one keyword from KeywordSet (B2C Dashboard > Feature Card > Download Keyword Set)

SEO TAG 1. Title Tag ▼

[Blog]

[LG.com New Contents]

Criteria	Score	Improvement Guide
Blog 1) Follow Character Limit * Character Limit - Title Tag length is 1 ~ 75 characters: 15 Points - Less than 1 or over 75 characters: 0 Points *Character limit for 2byte character countries is 5 ~ 50 characters : HongKong(zh), Japan, Taiwan	15	Follow the Title Tag character limit Where to view in Raw Data file: - (Column AD)1. Title Tag: score of criteria - (Column G)Title Tag: crawled data of Title Tag - (Column H)Title Tag (Eng): English Title Tag - (Column I)Length of Title Tag: number of characters - (Column J)Title Tag P/F: Pass or Fail reason * How to fix Fail cases 1) Edit N of Characters :Adjust the Title Tag length to be between 1~75 characters (2byte countries 5-50 characters)
LG.com New Contents 1) Include Category 2) Include Country ISO * For HVAC products only 3) Include Super Category 'HVAC'	15	Include the mandatory Ruleset structures in the Title Tag (Category, Country ISO, Super Category) Where to view in Raw Data file: - (Column AD)1. Title Tag: score of criteria - (Column G)Title Tag: crawled data of Title Tag - (Column H)Title Tag (Eng): English Title Tag - (Column J)Title Tag P/F: Pass or Fail reason * How to fix Fail cases 1) Category Missing: Include at least one keyword from B2B_Category 2) Country ISO Missing: Add the Country ISO 3) Super Category Missing: Add 'HVAC'

SEO TAG 2. Description Tag ▼

[Blog]

[LG.com New Contents]

Criteria	Score	Improvement Guide
Blog 1) Follow Character Limit * Character Limit - Description Tag length is 100 ~ 160 characters: 15 Points - Less than 100 or over 160 characters: 0 Points *Character limit for 2byte character countries is 40 ~ 90 characters : HongKong(zh), Japan, Taiwan	15	Follow the Description Tag character limit Where to view in Raw Data file: - (Column AE)2. Description Tag: score of criteria - (Column K)Description Tag: crawled data of Description Tag - (Column L)Description Tag (Eng): English Description Tag - (Column M)Length of Description Tag: number of characters - (Column N)Description Tag P/F: Pass or Fail reason * How to fix Fail cases 1) Edit N of Characters :Adjust the Description Tag length to be between 100~160 characters (2byte countries 40-90 characters)
LG.com New Contents 1) Follow Ruleset - Include Category - Include Country ISO * HVAC products also - Include Super Category 'HVAC'	15	Include the mandatory Ruleset structures in the Title Tag (Category, Country ISO, Super Category) Where to view in Raw Data file: - (Column AE)2. Description Tag: score of criteria - (Column K)Description Tag: crawled data of Description Tag - (Column L)Description Tag (Eng): English Description Tag - (Column N)Description Tag P/F: Pass or Fail reason * How to fix Fail cases 1) Category Missing: Include at least one keyword from B2B_Category 2) Country ISO Missing: Add the Country ISO 3) Super Category Missing: Add 'HVAC'

SEO TAG 3. H1 ▼

Criteria	Score	Improvement Guide
1) Use H1 tag only for PDP titles(UFN) * There should only be one H1 tag in a page and it should be used for PDP title (UFN)	10	Avoid using multiple H1 Tags and use only for PDP title (UFN) Where to view in Raw Data file: - (Column AF)3. H1 Tag: score of criteria - (Column O)H1: H1 tag defined in the UFN - (Column P)All H1: crawled data of all H1 Tags - (Column Q)H1 tag P/F: Pass or Fail reason * How to fix Fail cases 1) Multiple use of H1: Keep only one H1 tag on the page 2) Title without H1 :Set the PDP title (UFN) as the H1 tag

SEO TAG 4. Canonical ▼

Criteria	Score	Improvement Guide
1) Canonical link or redirect link has the same URL as the monitoring page	10	Fill the same information as the current URL Where to view in Raw Data file: - (Column AG)4. Canonical: score of criteria - (Column R)Canonical: crawled data of Canonical Link - (Column S)Redirect Link: redirected URL - (Column T)Canonical P/F: Pass or Fail reason * How to fix Fail cases 1) Update the Canonical Link or Redirect Link to match the current page URL

SEO TAG 5. Feature Card Alt text ▼

Criteria	Score	Improvement Guide
1) Follow Character Limit * Character Limit - Alt Text length is 1 ~ 125 characters: 10 Points - Alt Text is not set (length is 0): 0 Points - Alt Text length over 125 characters: 0 Points	10	Follow the Feature Card Alt text character limit Where to view in Raw Data file: - (Column AH)5. Feature Card Alt text: score of criteria - (Column U)Fail case of Feature Card Alt text: Pass or Fail cases Fail cases can be reviewed in B2B Dashboard > Feature Card. Click "Download Raw Data" to download the file. * How to fix Fail cases 1) Adjust the Alt Text length to be between 1~125 characters

UPLOAD 6. Blog ▼

Criteria	Score	Improvement Guide
1) Upload new Blog Content within the period period - From the 1st day of the previous month to the crawling date - 3 or more uploads: 15 Points - 1-2 uploads : 10 Points - No upload: 0 Points For countries using 2 sites(2 languages), only half of the score will be granted if the blog is uploaded to just one site.	15	Maintain a minimum of 3 uploads per month for full score Partial points are awarded for one or more uploads. * How to view Raw Data - B2B Dashboard > Blog > Download Where to view in Raw Data file: - (Column V)Blog Title: crawled data of Blog title - (Column W)Blog Title (Eng): Blog title in English - (Column X)Blog New Contents Status: Check whether the page is included in the HQ-provided list - (Column Y)Blog Date: latest blog update date * How to fix Fail cases 1) Upload at least one blog post to receive 10 Points 2) Upload three or more blog posts to receive the full score (15 Points) *HQ-provided reference lists are in B2B Dashboard > Blog New Contents

UPLOAD 7. LG.com ▼

Criteria	Score	Improvement Guide
1) Upload HQ-provided LG.com New Contents on LG.com * Pages with 'Scoring Y/N = N' are excluded from the score calculation. - 100% Uploaded: 15 Points - 90% or more Uploaded: 10 Points - Less than 90% Uploaded: 0 Points	15	Upload HQ-provided LG.com New Contents Partial points are awarded based on the percentage of completed uploads. Where to view in Raw Data file: - (Column Z)LG.com Title: Title - (Column AA)LG.com Title (Eng): Title in English - (Column AB)LG.com New Contents Status: Check whether the page is included in the HQ-provided list * How to fix Fail cases 1) Upload LG.com Content *HQ-provided reference lists are in B2B Dashboard > LG.com New Contents

GNB Structure 8. B2C/B2B GNB link ▼

Criteria	Score	Improvement Guide
1) A mutually accessible path exists through the GNB name or link - B2C → B2B: Pass if the Air Solution GNB link connects to a business page - B2B → B2C: Only for reference (Out of Scoring). Check whether the HVAC GNB link connects to residential page - If at least one valid case exists: 10 Points - If no valid case exists: 0 Points * For countries using 2 languages and only one page is available: 5 Points	10	Configure GNB links so that users can navigate between B2C and B2B pages within the GNB structure. * How to view Raw Data - B2B Dashboard > GNB Structure > Download Where to view in Raw Data file: - (Column F) B2C → B2B: GNB name and destination URL linking from B2C to B2B - (Column G) B2B → B2C: GNB name and destination URL linking from B2B to B2C - (Column H) P/F: Pass if at least one valid B2C → B2B case exists; otherwise, Fail - (Column I) Score: Monitoring score * How to fix Fail cases - Configure the B2C Air Solution GNB to include links that navigate to the B2B site.

Regional Avg. Score

Score Analysis

KPI Achievement Status of Current Date

*KPI achievement rates (Target: 90) based on specific monitoring criteria

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Need improvement KPI achieved

Score Summary

*Detailed score summary by country and monitoring item

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REGION	COUNTRY	PAGE TYPE	SKU	Total Score	1.UFN	2.Spec	3.FAQ	4.Title Tag	5.Desc Tag	6.H1	7.Alt Feature
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Score Comparison

Comparison Date Current Date

Score by Criteria

Country	Page Type	Comp Total	Current Total	Gap

Feature Card Alt Text List of Current Date

*Keyword inclusion status in PDP feature card alt text

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Region	Country	URL	SRC/SRCset	Alt	Keyword	P/F
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Regional Avg. Score

Score Analysis

KPI Achievement Status of Current Date

*KPI achievement rates (Target: 96) based on specific monitoring criteria

Select a region first

Need improvement KPI achieved

Score Summary

*Detailed score summary by country and monitoring item

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REGION	COUNTRY	PAGE TYPE	SKU	Total Score	1. Title	2. Description	3. H1	4. Canonical	5. Alt Text	6. Blog Upload	7. LG.com Upload	8. GNB Structure
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Score Comparison

Comparison Date Current Date

Score by Criteria

Country	Page Type	Comp Total	Current Total	Gap

GNB Structure

*Detailed GNB link status by country, including B2C to B2B and B2B to B2C navigation paths

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Region	Country	Locale	Page Type	B2C → B2B	B2B → B2C (Out of Scoring)	P/F	Score
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Blog Update Status

*Blogs updated after 2025
*A minimum of 3 uploads per month is required(Upload blog articles using contents in the New Contents list).

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Region	Country	URL	'25	'26	Latest Blog Date	Jan	Feb	Mar	Apr	May	Jun	Jul	Aug	Sep	Oct	Nov	Dec
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New Contents List of Current Date

*New blog and LG.com contents

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	Title	Recommended	Dam Link
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*Pages with 'Scoring Y/N = N' are excluded from score calculation.

	Page	Mandatory	Scoring Y/N	Dam Link
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Feature Card Alt Text List of Current Date

*Alt text length status for Blog/CAT/PLP

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Region	Country	Blog/CAT/PLP	URL	src_srcset	Alt	alt_length	P/F
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Notice

No.	Title	Date

FAQ

Dashboard

Q. What are goals for each monitoring items?▼

A. This dashboard is designed to help subsidiaries systematically manage content quality and SEO. Please refer to the following guide for the specific goal of each monitoring item.

B2C Monitoring Goals
: Improve the quality of PDP
• Content : Enhance PDP content quality and ensure proper content structure
• SEO : Improve search visibility and expand SEO coverage

B2B Monitoring Goals
: Expand and improve the SEO area with a focus on Blog and New Contents
• SEO : Improve search visibility and expand SEO coverage
• Content : Ensure Blog contents are updated frequently and CAT/PLP pages are kept up to date
• GNB Structure : Ensure proper navigation between B2B and B2C pages

Q. How often is the dashboard updated?▼

A. The dashboard is updated on a bi-weekly basis.
The latest update date is displayed at the top right of each page as "Last Updated".

• Note: For the most accurate results, please clear your browser cache.
- In Chrome: Click the three dots (⋮) at the top right > Delete browsing data > Select "Cached images and files" > Delete from this device.

Process

Q. What is the procedure for requesting LG.com content updates?▼

A. For content updates on LG.com LIVE pages, please contact Concentrix(WPL).

Q. What is the procedure for requesting Pre-live page modifications or LIVE transition?▼

A. For page modifications or LIVE transition requests in Pre-live, please contact Concentrix(WPL).
* For pages scoring below 100, please submit a formal Exception Request to HQ.

• Process flow(Pre-live):

Score

Q. How is the KPI achievement rate calculated?▼

A. The KPI achievement rate is calculated as:

│(Current Date Score ÷ KPI Target Score) × 100

Where:
• B2C KPI Target Score = (Item Score × 90%)
• B2B KPI Target Score = (Item Score × 96%)
A result above 100% indicates KPI achievement.

Q. Is “Blog New Contents” included in the score?▼

A. No, this item is not included in the score.
It is provided for monitoring whether HQ-provided contents have been uploaded on the Blog.

If the content has been uploaded, the upload date is displayed. If not, it is shown as “-”.

*Reference list: B2B Dashboard > Blog New Contents

Q. Is "Schema Markup" included in the score?▼

A. No, Schema Markup is not included in the score.
However, it is monitored to check whether FAQ schema markup is implemented on LG.com PDP pages to improve LG.com for AI-driven search engines and provide more accurate brand representation, and increased qualified traffic.

• Note: Schema monitoring is only available when implemented on LG.com.

• Schema Example

• Schema Details

DICT

Q. Where can I check the DICT files?▼

A. You can download the DICT files used for monitoring below.

Download DICT Files:

Data Download

Q. Why can't I download New Contents data?▼

A. At least one check box must be selected before the download functions becomes available.

SEO

Q. How to view page source?▼

Right-click on the webpage and select "View Page Source", or press Ctrl+U (Windows) / Command+Option+U (Mac). You may also press F12 to open Developer Tools.

Verification available through two methods:

1) Search SEO tags('title', 'description', 'h1', 'canonical', 'alt') using Ctrl+F.
2) Activate Element Picker Mode(Ctrl+Shift+C) to click a specific element on a webpage directly and find its HTML source location.

Contact Point

ANDREA BAE (sa.bae@lge.com)

LG.com Monitoring

Concentrix(Dashboard) - Inquiry via Q&A Tab

LG.com Page

Concentrix(WPC) - Local Concentrix PIC

LG.com Kit

• RAC:
   - Asia, India: Paper Lee (paper.lee@lge.com)
   - NA, SCA: Hyejeong Yu (hyejeong.yu@lge.com)
   - EU: Deborah Lee (Deborah.lee@lge.com)
   - MEA: Jinsu Choi (jinsu.choi@lge.com)
• SAC: Andrea Bae (sa.bae@lge.com), Minjung Lee (minj@lge.com), Deborah Lee (Deborah.lee@lge.com)
• Air Care: Eunbi Choi (eb.choi@lge.com)

Product Images

Jinsu Choi (jinsu.choi@lge.com)

SEO Ruleset

ANDREA BAE (sa.bae@lge.com)

Q&A

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ES LG.com Contents Monitoring Dashboard

Regional Avg. Score

Regional Score Trend

Score Analysis

KPI Achievement Status of Current Date

Score Summary

Score Comparison

Score by Criteria

Feature Card Alt Text List of Current Date

Regional Avg. Score

Regional Score Trend

Score Analysis

KPI Achievement Status of Current Date

Score Summary

Score Comparison

Score by Criteria

GNB Structure

Blog Update Status

New Contents List of Current Date

Feature Card Alt Text List of Current Date

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FAQ

Dashboard

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DICT

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ES LG.com Contents Monitoring Dashboard

Regional Avg. Score

Regional Score Trend

Score Analysis

KPI Achievement Status of Current Date

Score Summary

Score Comparison

Score by Criteria

Feature Card Alt Text List of Current Date

Regional Avg. Score

Regional Score Trend

Score Analysis

KPI Achievement Status of Current Date

Score Summary

Score Comparison

Score by Criteria

GNB Structure

Blog Update Status

New Contents List of Current Date

Blog New Contents

LG.com New Contents

Feature Card Alt Text List of Current Date

Notice

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Dashboard

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